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Archive for May, 2013

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When Chapman BMW on Camelback hosts the Ultimate Driving Experience on May 20, customers will be treated to hors d’oeuvres, an impeccable showroom filled with the latest models, and prize bags. Attendees also will experience the rare opportunity to comparison shop between BMW, Porsche and Mercedes in person.

BMW of North America is not only bringing a BMW X1, X3, 640i Gran Coupe and a 750Li, they are bringing the competition with them as well, in the form of a Porsche Panamera and Mercedes Benz GLK 350, S550 and E350. And while this sounds counterintuitive to the sales process, it’s a win-win situation for customers. They can drive cars of similar price points and performance, and compare their likes and dislikes for each vehicle. This level of customer service is what sets this BMW dealership apart from other vehicle brands in the Valley.

“The BMW Ultimate Drive Experience gives customers a chance to interact with vehicles by both driving them and comparing their favorite BMW model with other brands,” explains Bob Colabianchi, Sales Manager for Chapman BMW on Camelback. “There are incentives for customers to take advantage of, including $1,000 off on a new BMW. The Ultimate Drive Experience is a great time to get a BMW.”

BMW Phoenix customers also will receive a re-usable BMW Lifestyles bag containing gifts such as a BMW travel mug, accessory gift card and discounts for the BMW Performance Center. Attendees can check out the latest BMW car gear for their 3-Series, including the BMW M Performance Rear Spoiler, Sport Handbrake grip, and steel covers for both foot pedals and rests.

For more information on your favorite BMW series, visit the Chapman on Camelback website at www.chapmanbmwoncamelback.com.